Service centers too are limited and all these factors contribute to the low brand equity and reputation. 3.0 Xiaomi SWOT analysis 2017-2018. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Adidas SWOT analysis - SWOT analysis of Adidas, SWOT analysis of Starwood Hotels & Resorts, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. It has been extremely successful using its innovative marketing approach to sell its products online. This is especially true for some geographic regions, where previously devices were too expensive to even consider. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. People want cheaper alternatives so that they can change their phone every alternate year. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, changes in consumer preferences, technological … In this SWOT analysis, we’re going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. It wouldn’t take a lot for a premium manufacturer such as Apple to offer a more budget-friendly device, and that could have devastating consequences. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. It's often hard for fresh graduates or interns to determine their employability. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. Xiaomi has shocked the world with their ability to sell high quality, high tech phones for so cheap, but it all comes down to their pricing strategy. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. December 27, 2017 December 12, 2018 admin Case Study Xiaomi. The methods … As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. Excellent entrepreneurial team member, e.g. The smartphones are regularly rated high on all E-commerce portals – a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. Xiaomi: an overview. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. Manufacturing Advantage – China has a huge manufacturing advantage because the country in itself is known for manufacturing and exporting the products. SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. This is extremely important for two reasons. So what are these political factors? 6827 Words 28 Pages. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. Every company in a business has certain frameworks that they …, What is SWOT Analysis? I love writing about the latest in marketing & advertising. For example, Xiaomi is able to sell millions of devices in the Asian market, especially in China and India, which would be impossible as a luxury brand such as Apple or Samsung. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. There are five forces categories that determine competitive power in a business situation. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . In this model, the product is made available only in limited quantities and sold at a very low price. Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. If there were to be a model-wide issue with one of Xiaomi’s products, they may find themselves with more support tickets than they can manage, and plenty of unhappy customers. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. What are Threats in SWOT Analysis . 3.1 Strengths; 3.2 Weaknesses; 3.3 Opportunities; 3.4 Threats ; Conclusion ; References ; NO CITATION FOR THIS WORK WAS RECORDED . Penetrative Pricing – Xiaomi has the strongest penetrative pricing advantage because it generally uses direct marketing techniques and avoids dealer and distributor margins. Furthermore, Xiaomi has a relatively weak brand perception overall. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. Strength. However, there are ways to improve your employability and stay competitive. News Bitcoin surges to all-time record as 2020 rally powers on Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Xiaomi is facing in its current business environment. SWOT Analysis is a strategic business planning …. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Xiaomi is a company from Beijing in China which manufactures Smartphones. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. SWOT Analysis of Xiaomi: Final Thoughts Overall, Xiaomi is in a pretty good place. This shift in consumer preference is to the benefit of Xiaomi. Unfortunately, Xiaomi has a relatively weak brand. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Thus, they are a huge threat to Xiaomi. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. Admittedly, Xiaomi does have one particular Weakness holding them back: Xiaomi is a Chinese electronics brand. This means they are capable of large marketing campaigns, long legal battles, and plenty of investment into new technology. This is why majorly all rising smartphone brands are from China – Xiaomi being one of them. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi. Summary Xiaomi is a rising smartphone brand from China that is growing through its innovative online selling model and marketing techniques. Xiaomi is a Chinese brand in every capacity. Secondly, Xiaomi would need to go about promoting this message with some clever marketing tactics. The better phones they manufacture, the more they will be able to capture market share. 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