The batteries inside the Samsung Galaxy Note 7 were faulty and easily overheated, causing them to explode. Generally, Samsung has the following product categories”. While it might seem at first that Samsung really messed up with their Galaxy Note 7, we shouldn’t be so quick to discount the brand and the effect that it has had on consumers. In 2016, Samsung was blowing up — quite literally. DisplayMate analysis: Samsung Galaxy Note 7 continues Samsung's dominance in display technology. Tablets 2. The most strong strategy they took was an adaptation of the open-source technology like Android Operating System. Strengths in the SWOT analysis of Samsung. Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. Innovative designs. All samples provided by Samsung FIELD EVENT SAMPLES ANALYSIS Tear-down examination of 10 damaged Note 7 devices with COMPANY B’s batteries to understand the failure mechanism and potential causes of failure Testing of 40 new Note 7 devices with COMPANY B’s batteries under various The Samsung Galaxy Note 10.1 and Apple iPad 3 have been competing in the market for supremacy (Samsung mobiles, 2012). 1. If you’ve been traveling at all over the past several months, you’ve probably noticed that the newest version of the Samsung Galaxy Note 7 has been banned from flights all over the world. SWOT Analysis of Samsung Strengths of Samsung. This problem was a disaster; Samsung says more than 95 percent of the fights in the United States were returned. Integration of open-source operating system, and software. The only voice Samsung had was to recall, promise to do better, and learn from their mistakes while creating new products. CASE Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics. The batteries inside Samsung Galaxy Note 7 were unreliable and quickly overheated, leading them to burst. Although this may be considered as a threat, this competition has offered the two firms an opportunity to acquire a special niche in the industry, outsmarting some of the former industry giant like Nokia and Motorola. Mobile phones – Smart phones, ... SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. Price of Samsung's product is not cheap compared to some domestic competitors. The phone maker was battling its biggest ever brand crisis, after defective Galaxy Note 7 smartphones began exploding around the world . Smartphones such as the Samsung note series or the Samsung galaxy series see fig 3. 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